Generational change at Pablo Garrigós Ibáñez

The Spanish Luxury Association highlights in this article the main values of Pablo Garrigós Ibáñez: innovation, quality and exclusivity. Three features that have brought to the forefront Henedina and Débora Garrigós Jornet. The new leaders take over after the retirement of their father and founder of the company.

Generational change for the challenges of the future

The company's new managers have taken on the objective of continuing to modernize a foodstuff that is so closely linked to tradition as the nougat.

One of the keys to this generational change is that they will continue to place the company's products at the top of the market. gourmet market. But, of course, maintaining the centuries-old recipe of artisanal production. And, of course, based on the highest standards of quality and rigor that marks the Jijona and Alicante Nougat Regulatory Council.

Objective achieved?

Of course. The Garrigós sisters Jornet have achieved that the mark Pablo Garrigós Ibáñez be seen as a synonym of fusion between the modern and the traditional.

What was the secret? Nothing less than maintaining the essence of the flavor, but making it recognized by the most exquisite diners. As Débora and Henedina point out, "customers are becoming more and more demanding and not only want quality products, but rather to taste something personal that they can identify with at any given moment".

To meet the needs of this very special customer, they always look for the exclusivity and quality we were talking about at the beginning with new and original products:

• The classics Jijona, Alicante and toasted yolk nougats are maintained. But other, more modern flavors have been added, such as the fondant chocolate with marcona almonds.
• Another product highlight is its famous caja de fruitésHaven't you tried them yet? You'll love these delicacies made with natural fruit pulp.
• And you can't miss the almond and fruit chocolates and bonbons. A twist on the most classic flavor.

But not everything is only exquisite and gourmet flavor. The generational change in Pablo Garrigós Ibáñez has also translated into an exclusive way of presenting the products. Its corporate image presents a careful and sophisticated packaging that represents the brand's values and adapts to the new times.

You can see it with your own eyes in our catalog.